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The Resource The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results, Jim Ewel

The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results, Jim Ewel

Label
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results
Title
The 6 disciplines of agile marketing
Title remainder
proven practices for more effective marketing and better business results
Statement of responsibility
Jim Ewel
Title variation
  • Six disciplines of agile marketing
  • Proven practices for more effective marketing and better business results
Creator
Author
Subject
Language
eng
Summary
"Transform your organization using Agile principles with this proven framework. The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: aligning the team on common goals, structuring the team for greater efficiency, implementing processes like Scrum and Kanban in marketing, validated learning, adapting to change, creating remarkable customer experiences. The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: a shift from a focus on outputs to one based on outcomes, a shift from a campaign mentality to one based on continuous improvement, a shift from an internal focus to a customer focus, a shift from top-down decisions to de-centralized decisions. Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile"--Publisher's website
Cataloging source
YDX
http://library.link/vocab/creatorName
Ewel, Jim
Dewey number
658.8
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Business enterprises
  • Agile software development
Target audience
adult
Label
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results, Jim Ewel
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 247-261) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxii, 282 pages
Isbn
9781119712039
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)on1139764958
  • (OCoLC)1139764958
Label
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results, Jim Ewel
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 247-261) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xxii, 282 pages
Isbn
9781119712039
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • (OCoLC)on1139764958
  • (OCoLC)1139764958

Library Locations

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      42.041061 -87.886650